Role: Adjunct Professor
Course: Advanced Typographic Communications
University: Columbus College of Art & Design
Course level: juniors and seniors (year 2 & 3 UK)
Date: Fall 2021 & 2022
Course: Advanced Typographic Communications
University: Columbus College of Art & Design
Course level: juniors and seniors (year 2 & 3 UK)
Date: Fall 2021 & 2022
Course description: Study of the letterform as an element of design and its potential as a means of communication beyond text through structured, increasingly complex design problems in order to realize typography's capacity to inform, emote, personalize, and visualize thought.
This semester long course consisted of three projects aimed at progressing the students use of typography in both experimental and commercial applications. All projects were customized by me based on existing projects in previous courses and updated to include new outcomes and deliverables. Course managment was facilitated using the Moodle platform.
For more information:
Download course materials
This semester long course consisted of three projects aimed at progressing the students use of typography in both experimental and commercial applications. All projects were customized by me based on existing projects in previous courses and updated to include new outcomes and deliverables. Course managment was facilitated using the Moodle platform.
For more information:
Download course materials
Project 1: Foundation and Expression
The first project explored typographic foundations through variation and modes of expression. Students gained experience in working with text in a variety of formats and conditions meant to develop the skills in using type as visual language. The basis of this project relied on passages of text (song lyrics) selected by each student for implementing typographic principles.
From the selection of texts, they created upward of 16 typographic compositions (7 x 7 black and white) using strategic variations exploring typeface selection, weight, hierarchy, scale, letter-spacing, texture, deconstruction, and more. All type manipulations had to include an analog method of execution using scanners, projectors, collage, paint, tape, etc.
Project 2: Typographic Application
The second project used the first project as a basis for developing applications of text and imagery. From their source text they would determine the output and deliverables to create for both print and digital application. (ex. If a song or lyric—expand to a lyric booklet, album art, concert poster, or zine. If a short story or poem—you could create a book layout, cover, etc.) Each project was required to introduce an element of custom type development and kinetic motion as well.
Project 3: Information Design
The third project explored how typography functions to communicate complex information through infographics, directions, labels, and environmental signage. Students researched processes on topics of their choice that can be visually translated for clear communication. This can very open ended, but focused on an experience, product, or skill they would like to showcase through design. Once a topic was selected we concepted the best way to use typography and accompanying graphics or imagery to guide the user experience.
Examples include but not limited to:
• Food Menus / Directional Signage / Food Packaging
• Magazine Article / Recipe / Step-By-Step Instructions / Booklet
• Brochure / Instruction Manual / Visitor’s Guide
• Trade-show or Exhibition Didactics
• Infographics Poster
Visitor's Guide and promo materials by Collin Williams
